Kenarry, LLC
What: Family of websites geared to women: Kenarry (home ideas), Clutter Keeper (home organization), Easy Recipe Depot (food), and Messy Momma Crafts (kid’s crafts).
My Role: Content creator and digital strategist. Worked directly with the CEO to guide website purchase decisions, SEO tracking and analysis, content calendar creation, and freelance writer management.
With audience analytics in mind, I targeted digital products and sales funnels for automation and maximum ROI.
When
2019-2024
Results
4 Passive Income-Earning Websites
RugKnots
What: Online retailer of oriental rugs, located in Hagerstown, MD.
My Role: B2C e-commerce digital strategist. I planned blog content, social media posts, and collaberation opportunities to increase sales and brand awareness in the home decor space.
Through keyword analysis, sales-oriented blog posts ranked on the first page and increased sales by 50% in 3 months. Targeted customer engagement, earning Best of Houzz 2017 Award.
When
2016-2017
Results
Integrated social and web copy.
Increased Sales
Best of Houzz 2017
Civic Plus
What: CivicPlus offers local governments an all-in-one platform to streamline operations and improve resident experiences, including websites, online service portals, meeting management, recreation, code tracking, and public records systems.
My Role: As a web content developer, I maintained and updated the website style guide, edited pages for grammar, and increased website usability for the everday citizen.
When
2015-2016
Results:
Increased site usability
Collaborated with cross-department teams
Tracked and managed website projects
Big Slice Apples
What: Food producer in Alma, KS. They create apple sauce, salsa, pie fillings, preserves, and more.
My Role: As the marketing director, I worked directly with the Vice President to launch her new product – Big Slice Apple Pouches.
I coordinated the product design, managed the launch of a new website and social media profiles and positioned the pouches as the hot new snack for health-focused foodies.
When
2013-2014
Results
Landed Big Slice Apple Pouches on Target shelves nationwide.
Integrated product, web, and social media copy.
Created Sparkle Foundation, 501(c)(3).
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